Namuhla, Inkampani yakwaCoca-Cola imemezele ukwethula imikhiqizo emisha epakishiwe ye-Coca-Cola emakethe yaseChina.
Lokhu okunye ukuthuthukiswa kokupakisha emhlabeni jikelele kusukela kwethulwa isu le-Same Brand marketing global ngo-2016. Empeleni, ukwenza ngcono kuyisinyathelo sakamuva somzamo we-Coca-Cola wokwenza umhlaba ungabi namfucuza. "Recycle me" ukuze ukhuthaze abathengi ukuthi basebenzise kabusha amabhodlela ngokudala umuzwa wokukhuluma ubuso nobuso nebhodlela.
Ake sibheke ukupakishwa okusha kwe-Coca-Cola.Iphakeji entsha ihlanganisa i-Coke ne-Diet Coke yakudala, okuhlanganisa namabhodlela e-PET namakani anosayizi abahlukene.I-Coca-Cola ichaze ukuthi umqondo wokuklama “wokukhipha” nawo uwukuhlonishwa kwekhulu leminyaka. -ukupakishwa kwakudala kwakudala, futhi kubhulethi yathi: "Ibhodlela eligobile le-'Coca-Cola' lango-1915 liyi-classic yaphakade emlandweni wokupakisha emhlabeni, ukuqashelwa kwalo okuphezulu kubonakala ngisho noma liphukile phansi, lingabonwa. ngokubuka nje.
Ibhrendi efinyeleleka ngempela ingase ingasadingi imilayezo eyinkimbinkimbi nemiklamo ewubukhazikhazi.Ukumatanisa imibala, i-Coca-Cola yakudala iqhubekisele phambili nokuhlanganiswa kwelogo yangaphambili ebomvu nemhlophe;I-Coca-Cola Diet inengemuva elibomvu nelogo emnyama.Kuhle ukuqaphela lokho kudla. Isikimu sombala esisha sika-Coke yiso esinembile kakhulu.
Iphakheji entsha ishintsha isikimu sombala sisonke, isenze sihluke kakhulu kune-coke yakudala, kuyilapho sisenza sihehe kakhulu emashalofini nakwezinye izindawo.
Le nkampani imemezele ukuthi iphakethe elisha elithi “Coca-Cola” elinophawu lokupakisha oluqhubekayo seliyethuliwe emakethe yomhlaba wonke, okuhlanganisa i-United States, Singapore, Malaysia nezinye izimakethe. Le nkampani, enomndeni omkhulu weziphuzo, izoba bese wethula idizayini kumabhrendi ezigidigidi zamadola.
Coca Cola China ukudala isihloko kabusha publicity embukisweni womphakathi, bekulokhu mayelana ukuthuthukiswa green of emaphaketheni epulasitiki kugxilwe ekubuseni kwemvelo, kubuye kuyinkinga eyinhloko amabhizinisi isiphuzo.
Isikhathi sokuthumela: Mar-04-2022