Namuhla, Inkampani yakwaCoca-Cola imemezele ukwethula imikhiqizo emisha epakishiwe ye-Coca-Cola emakethe yaseChina.
Lokhu okunyeukuthuthukiswa kokupakishaemhlabeni jikelele kusukela kwethulwa isu le-Same Brand marketing global ngo-2016. Empeleni, ukwenza ngcono kuyisinyathelo sakamuva somzamo we-Coca-Cola wokwenza umhlaba ungabi namfucuza. khuthaza abathengi ukuthi basebenzise kabusha amabhodlela ngokudala umuzwa wokukhuluma ubuso nobuso nebhodlela.
Ake sibheke ukupakishwa okusha kwe-Coca-Cola.Iphakeji entsha ihlanganisa i-Coke ne-Diet Coke yakudala, okuhlanganisa namabhodlela e-PET namakani anosayizi abahlukene.I-Coca-Cola ichaze ukuthi umqondo wokuklama “wokukhipha” nawo uwukuhlonishwa kwekhulu leminyaka. -ukupakishwa kwakudala kwakudala, futhi kubhulethi yathi: "Ibhodlela eligobile le-'Coca-Cola' lango-1915 liyi-classic yaphakade emlandweni wokupakisha emhlabeni, ukuqashelwa kwalo okuphezulu kubonakala ngisho noma liphukile phansi, lingabonwa. ngokubuka nje.
Ibhrendi efinyeleleka ngempela ingase ingasadingi imilayezo eyinkimbinkimbi nemiklamo ewubukhazikhazi.Ukumatanisa imibala, i-Coca-Cola yakudala iqhubekisele phambili nokuhlanganiswa kwelogo yangaphambili ebomvu nemhlophe;I-Coca-Cola Diet inengemuva elibomvu nelogo emnyama.Kuhle ukuqaphela lokho kudla. Isikimu sombala esisha sika-Coke yiso esinembile kakhulu.
Iphakheji entsha ishintsha isikimu sombala sisonke, isenze sihluke kakhulu kune-coke yakudala, kuyilapho sisenza sihehe kakhulu emashalofini nakwezinye izindawo.
Ngaphezu kwalokho, iphakethe le-Diet Coke libuye lifake ngokugqamile amagama athi “0 ushukela “kanye “namafutha angu-0” ukukhombisa “ingqondo encane” yesiqhwaga sesiphuzo ukubhekelela inkambiso yezempilo.
Eqinisweni, ukupakishwa kwamabhodlela kungabhekwa “njengebhodi lokukhangisa lengcebo”, elibonakala eqinisweni lokuthi azikho izindleko ezengeziwe, umkhiqizo ungangenwa ezindaweni eziningi, futhi amaqembu abathengi afinyelelwe aqinisekisiwe.
Ngakho-ke, ukuthatha umklamo wokupakisha njengesithwali sokuzijwayeza ukuthuthukiswa okusimeme kuyisiqondiso esihle.
Le nkampani imemezele ukuthi iphakethe elisha elithi “Coca-Cola” elinophawu lokupakisha oluqhubekayo seliyethuliwe emakethe yomhlaba wonke, okuhlanganisa i-United States, Singapore, Malaysia nezinye izimakethe. Le nkampani, enomndeni omkhulu weziphuzo, izoba bese wethula idizayini kumabhrendi ezigidigidi zamadola.
"I-Coca-Cola China itshele Ukudla namuhla. I-Coca Cola China ukudala itimu yokugaywa kabusha kombukiso womphakathi, ibilokhu imayelana nokuthuthukiswa kohlaza kokupakishwa kwepulasitiki kugxile ekubuseni kwemvelo, kubuye kube yindaba eyinhloko yamabhizinisi eziphuzo.
Namuhla, i-Coca-Cola China itshele isizukulwane sokudla okulula, ngaphezu kwelebula elithi "recycling me" ebhodleleni, inkampani izoqhubeka nokuzibophezela emfundweni yomphakathi kanye nokusabalalisa ukugaywa kabusha kwebhodlela lesiphuzo, ngokusebenzisa umphakathi ovela kuzo zonke izigaba zokuphila. isandla sibambene ukuze kwakhiwe itimu ethi ZhanChen, imigwaqo yomphakathi ebumbene yakha imodeli yesiphuzo egaywe kabusha ye-loop evaliwe, idizayini yokwethula okuphuma ku-rPET nokunye ongakuzama,Ukufeza umgomo “wokungamoshi phansi kwezulu”.
Isikhathi sokuthumela: Sep-15-2021